BRAND: COACH
Coach and Aramis teamed up to promote their new fragrance, Poppy by Coach. They installed their BRANDED photobooth at MACY'S in 8 major cities for a week (Harold Square in New York City, Paramus - New Jersey, Chicago, Costa Mesa, San Francisco, Dadeland Mall in Miami, Houston, and Washington DC).
➤ MARKETING ANGLE: Attract consumers using the photo booth and use their sales representatives to sell the product. Also to direct consumer traffic to Coach's social marketing websites.
- Short Term Benefits- Dadeland Mall in Miami met their monthly quota in the week the photo booth was being used.
- Long Term Benefits- If consumers did not buy the product on the spot, they will keep the branded photographs taken with their loved ones. These consumers will remember the Brand COACH POPPY when they are looking for a gift for a birthday or Christmas or are ready for a new fragrance themselves.
In addition, Coach is uploading the photos from four of the cities to their social media websites and directing these consumers to "add" them and comment on the photos. (Facebook, website, twitter and more).
This branding concept creates long lasting name recognition and drives users to Coach's social media websites --- which is invaluable exposure for the new age of marketing.
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BRAND: BERGDORF GOODMAN
The well renowned Department store in NYC had a Classic Photo Booth on site for six weeks over the holidays to attract customers and allow them to take photos while they shopped.
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BRAND: PUMA
For their 60th anniversary, Puma had photo booths at parties they threw for themselves at stores in major cities across the country. The Photo Booth traveled to 12 cities over a perod of one month. While at the store, PUMA discounted merchandise and served orderves along with a DJ for their customers.
➤ MARKETING ANGLE: Disseminate discounts and bring their clientele into the store to boost revenue. Also, to use social media to market their birthday "parties." In addition, Puma has used the Photo booth to reward their hardworking employees at social events in their corporate office in MA, Beer Works in Lowel, MA, and Boston's very own upscale venue Roxy (now named Royale) with prizes and branded photographs.
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BRAND: PLATINUM PUBLICITY GIFTING SUITE
Melanie Segal of Platinum Publicity used the photo booth in the gifting suite for the Oscars, Teen Choice Awards, Kids Choice awards and the MTV movie awards. The venues for these places included the ELITE magic castle and the House of Blues in Hollywood, California.
➤ MARKETING ANGLE: Taking pictures of the celebrities in or near the booth then uploading them to websites or giving them to magazines for publicity.
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BRAND: ROLLING STONE MAGAZINE
Rolling Stones rented a photomachine for their two photo shoots by Max Vadukul. The first one was of Kid Rock [musician]. Rachel Weiz [actress] took pictures for Rolling Stone for the second photo shoot. Each time, various models as well as people at the photo shoot enjoyed the photo machine.
➤ MARKETING ANGLE: Using the photographs from the photo booth in the magazine to appeal to their potential users to buy their magazine.
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BRAND: VITAMIN WATER
Vitamin Water used the photo booth in multiple marketing campaigns where they acted as the sponsor. In one such promotion, Vitamin Water sponsored a party for the movie release of twilight. The effect was two fold; Vitamin Water promoted their brand and the movie, twilight, promoted itself to it's guests.
➤ MARKETING ANGLE: Branding and publicity.
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BRAND: PLAYBOY
Playboy wrapped the photo booth in their sponsors logos during their SUPERBOWL party and a Major birthday Bash Hugh Heffner had. All of Playboy's high profile friends and family were able to take pictures in the photo booth (which was glimpsed on Girls Next Door) and take hoe photo's with both playboy and sponsors logos on them.
➤ MARKETING ANGLE: Branding and publicity.
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BRAND: STOLI- 2010 Playmate of the Year Party
This time, Stoli Vodka (sponsor) used the photo booth directly at Playboy's 2010 Playmate of the year party. High Profile guests took pictures in the "Stoli" photobooth and were able to take home photos with Stoli's logo on it, which promoted their new Pomegranate Flavor.
➤ MARKETING ANGLE: Branding and publicity.
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BRAND: HEAVY.COM and SNEAKER PIMPS
Heavy.com, the second largest entertainment video website on the web hosted an event at Avalon Night Club in New York City (now closed). Two Photo Booths were rented and placed in opposite rooms for thousands of people to enjoy.
One of our classic photo booths were placed in the room with the DJ and many performers such as Ghostface, Clipse, The Beatnuts, Futuram Stash, Funkmaster Flex,
and Clark Kent. The other photo booth was in another room near by. This event was called Sneaker Pimps, which is the worlds largest touring sneaker and street based art show.
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BRAND: NIKE and PENN RELAYS
Nike branded a digital photo booth at the PENN RELAYS in Philadelphia for a three day event. In addition to the photo booth, Nike built a store on site and sold merchandise. At the end of the event, Nike requested a digital copy of the photo booth pictures with their custom background. With these photos, the marketing utility is versatile and endless.
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